Connecting skateboarding's past with the present. At its core, skating is about community and individual expression. Whether you consider yourself a street skater, dancer, freestyler, downhiller, vert rider, freerider, surfskater, pool skater, slalom skater, or casual cruiser, we believe it's all valid.
Published the book The Concrete Wave (the History of Skateboarding) which sold over 42,000 copies. Co-founded the world’s first longboard magazine with Tom Browne - International Longboarder.
Published the first issue of Concrete Wave Magazine, which ended up running for 16 years. Concrete Wave Magazine also spawned a 52-part TV series that aired on Fuel TV.
Founded a movement of peace, balance and justice called Longboarding for Peace. Worked with police departments to trade unwanted guns for skateboards and highlighted the stories of the wrongfully convicted.
Billy James starts Shred Shack, a website to help those researching skate setups. In April, Shred Shack's YouTube Channel is launched.
Billy and Michael partner and merge the history of Concrete Wave with the product side of Shred Shack, rebranding into Concrete Waves.