Skateboarding is so much more than one style. Whether you're a surfskater, slalom skater, long distancer, street skater, dancer, downhiller, freestyler, electric skater or casual cruiser, it's all valid. The ride is the reward.
1995
Michael Brooke launches SkateGeezer, one of the earliest skateboarding websites.
1999
Publishes The Concrete Wave (History of Skateboarding) which sold over 42,000 copies. Co-founded the world’s first longboard magazine with Tom Browne - International Longboarder.
2002
Publishes the first issue of Concrete Wave Magazine, which runs for 16 years. It also spawns a 52-part TV series that airs on Fuel TV.
2012
Starts a movement of peace, balance and justice called Longboarding for Peace. Worked with police departments to trade unwanted guns for skateboards and highlighted the stories of the wrongfully convicted.
2020
Billy James starts Shred Shack, a website to help those researching skate setups. In April, he launches a YouTube Channel.
2023
Billy and Michael partner, merging the soul of Concrete Wave Magazine with the digital prescence of Shred Shack, rebranding into Concrete Waves.