In 1964, Gordon & Smith introduced the fibreflex skateboard. One of the most iconic skateboards ever produced, it was truly ahead of its time.
Combing Bo-Tuff with maple wood, made for an incredibly responsive ride that exploded when the urethane wheel was adopted.
Volume 2 Issue 5
The Early Days
The roots of Gordon & Smith go back to the late 1950s. Surfer Larry Gordon was studying chemistry in college when he joined up with Floyd Smith. The two began making surfboards in the corner of the Gordon Plastics factory run by Larry’s father and two uncles. Eventually, Larry and Floyd moved out of Gordon Plastics and into Floyd’s garage.
In 1962, Larry left school and went into manufacturing surfboards full-time. The company was known as Gordon & Smith Surfboards. In the summer of 1964, Larry’s cousin Mike returned home from college where he had been studying business and chemistry. At the time, skateboarding was gaining popularity and Larry came up with a brilliant idea.
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Fibreflex Material
He took a material called Bo-Tuff and combined it with a wood core to create a skateboard deck. Bo-Tuff was a fiberglass-reinforced epoxy that was used to make bows for the archery industry.
It had some amazing physical properties.
For example, a bow incorporating Bo-Tuff set a world record for shooting an arrow — it went over one mile!
By utilizing Bo-Tuff along with a maple wood core, Gordon & Smith developed a skateboard that gave an incredibly responsive ride. The camber or arc of the board also added to its responsiveness. If you pushed down on a Fibreflex, it would spring back into place immediately.
The fibreflex was the first laminated skateboard.
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The Original Concept
In an interview for SkateBoarder magazine in 1978, Larry Gordon described the skateboard atmosphere in the mid-1960s. “Slalom racing was the most exciting aspect of the sport at that time, and we felt we had a better idea for a skateboard design.”
Larry teamed up with his friend Jim Hovde and formed a company to make Fibreflexes. They made a few at a time and eventually produced a thousand boards using a hand-screw press. Over time, a Fibreflex slalom team was put together.
Surfers like Skip Frye, Willie Phillips, John Haywoods, Tommy Ryan, Denis Shufeldt, and Mike Hynson dominated the First Annual Skateboard Contest held in Anaheim in May of 1965.
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Market Challenges
But most skateboarders in the mid-1960s were content to ride on wooden boards that gave little to no flex. The highly advanced technology of the Fibreflex was lost on most skaters, who were still trying to deal with the challenges of clay wheels.
When the skateboard craze died in late 1965, so did the production of the Fibreflex. It would take close to 10 years before another one was manufactured. Larry and Mike decided to resume production in 1974 in a garage with the same equipment that had been used in the sixties.
On average, Mike was producing about 25 boards a day. Eventually, Mike decided to join his uncle back at Gordon Plastics. He also moved his Fibreflex equipment from the garage to the factory where there were more presses.
Finding Success With Slalom
The introduction of the urethane wheel in the early seventies brought with it a number of skateboarders who were enthralled by slalom skating. The speed and the smooth, flowing motion that could be achieved on a Fibreflex made it an extraordinary skateboarding experience.
The skateboard magazines featured numerous ads and articles on slalom pros – Paul Engh, Henry Hester, and Chris Yandall (who of course, were winning contests on Fibreflexes).
By the mid-1970s the factory was churning out 500 Fibreflex boards per day, which was still not enough to meet the demand. Dave McIntyre, head of the sales division then, vividly recalls having six months’ worth of back orders!
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Expanding Their Line
On the basis of the success they had with the slalom skateboard, Gordon & Smith soon introduced other models of Fibreflexes. There was a freestyle model that came with a rocker (the reverse of a camber), and a 25-27-inch kicktail model that proved to be very popular.
In 1977 they released a stiffer model called the Bowlrider which offered the flex of fiberglass and the stability of a wood board.
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Soon after the introduction of other Fibreflex models, Gordon & Smith came out with a solid wood board (which, according to their ad copy, was made from ash or oak, depending upon what was available!).
There were two models — a flat wooden board and the Stacy Peralta Warptail model. In the course of 18 months, 110,000 Warptails were sold. The Warptail II model, which incorporated layers of maple veneer, was significantly lighter.
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Gordon & Smith also marketed the “Rockit” deck, similar in construction to the Warptail II.
In 1978, after their success with both fiberglass and wood models, the company introduced the Teamrider, the widest and largest Fibreflex they had ever made. It was one of the most versatile boards, and countless photos displayed it being used in both vertical and freestyle riding.
Decline of demand
Over time, however, skateboard manufacturers like Gordon & Smith moved away from fiberglass. Slalom riding took a backseat as more skaters became interested in halfpipes, bowls, wooden ramps and, of course, concrete skateparks.
By 1979, the Fibreflex line was replaced by strictly plywood-type boards (although the Teamrider model was still available). The G & S Proline, Dennis Martinez “Flying Ace,” and Doug Saladino “Pine Design” were all vertical boards.
