10 Underrated Longboard, Surfskate & Electric Brands

By: Billy James | February 19, 2024 | Longboards

As part of an ongoing series, I’d like to highlight brands worthy of more attention. If you want to submit a brand for the next series, please fill out this short form.

Pats Risers

Pat’s website

pats risers

Pats Risers offers high-quality, affordable skate essentials like risers, angled risers, footstops, drill guides, insert bushings and other accessories. Check their website and support a brand actively contributing to the community.

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Foster Skateboards

Foster’s website

Foster Skateboards, established in 2009 and based in Seattle, Washington, is committed to the growth of skateboarding, emphasizing community, quality, and sustainability. They cover a range of riding styles (downhill, cruising, street), which is awesome to see.

Flush Collection

Flush’s Instagram

flush collection skateboards

Flush Collection makes some of the most mental skate decks you’ll come across. Most notably, the ones pressed with quilted maple, which you can see in the photo above.

Whitetail Skateboards

Whitetail’s website

whitetail skateboards

Whitetail Skateboards was started by Sophia, a lifelong skater and artist based in Canada. She’s been leading the way in the surfskate space for innovative shapes that are aesthetically pleasing and highly functional. Whitetail also makes longboards and street setups.

Deviate Board Co

Deviate’s website

deviate board co

Deviate Board Co, founded by James Petitto in Brooklyn, NY, specializes in handcrafted longboards. James grew up making things from various materials and spent over 20 years in corporate finance before pursuing his passion full-time. You can even order a custom board, which is exactly what I did for my 60s cruiser setup.

Lander La

Lander’s website

lander la blue cruiser skateboard

Lander La stands out with its distinctive cruiser decks crafted from recycled fishing nets. Emphasizing sustainability, they combine eco-friendliness with practical, functional designs. You can see some experimenting I’ve done with my Lander in this post.

Vibe Ride Longboard Brake

Vibe’s website

vibe ride longboard brake

Vibe Ride is a longboard brake that helps beginners feel more comfortable getting on a longboard. One of the main things that prevents people from stepping on a board is their fear of stopping. While there’s been some pushback from the “core” industry because of some gimmicky marketing, I believe it’s a net positive. Simply because it gets more people on a board.

Finless Skate Co

Finless’ website

finless skateboard co

Finless Skateboard Co. makes unique, handcrafted skateboards, drawing inspiration from the surf shapers of the past. They offer a variety of longboards and cruisers to choose from.

Defiant Board Society

Defiant’s website

defiant board society

Defiant Board Society, founded in 2021, specializes in electric longboards, combining a decade of esk8 expertise with innovative technology. Their flagship product, the Defiant: One, reflects their commitment to quality and community engagement in the electric skateboarding industry.

Build Kit Boards

Build’s website

build kit boards electric skateboard

Build Kit Boards (BKB) is a DIY electric skateboard brand, offering quality kits that allow anyone to build their own high-performance skateboards. Known for their quality components and user-friendly design, BKB’s kits cater to both seasoned builders and beginners.

Billy James

I've been skating for over 20 years and it's had an incredibly positive impact on my mental health. My mission is to show the world the power of cruising and carving.