Shred Shack & Concrete Wave Partnership

By: Billy James | April 4, 2023 | Archive

Billy from Shred Shack and Michael Brooke from Concrete Wave Magazine have partnered/ merged their brands to create Concrete Waves. Billy will steer the ship with Michael’s guidance.

The mission is to get more people carving and cruising.

To start, we will focus on four content types…


Concrete Wave Magazine published many incredible stories that need to live on. The archive section will be a compilation of some of the best pieces.

Archive example

Skate Setup Handbook
Master your setup with our free (17-page) PDF. Filled with helpful insights about trucks, wheels, decks and more.

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The skate industry is full of misinformation. This section aims to simplify confusing topics into a consumable format.

Education examples…


Our product section will highlight popular gear in a consumable format.

Product examples…

Billy James

I've been skating for over 20 years and it's had an incredibly positive impact on my mental health. My mission is to show the world the power of cruising and carving.